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The Beauty Sailor Success Story
In recent years, people have developed a greater understanding of their skincare regimens. This has led to tremendous growth in the skincare industry. Many factors, like technological advancements and changing attitudes toward beauty standards, are contributing to the growth of this industry.
With the increase in demand for natural, organic, and science-powered products, more and more players are entering the industry to make a mark for themselves. One such example is The Beauty Sailor. The company is committed to bridging the gap between premium-quality skincare and affordability with its active and natural ingredient products in India.
The Beauty Sailor - Company Highlights
Company Name- The Beauty Sailor
Headquarters- Mohali, Punjab, India
Industry- Beauty and Personal care
Founder- Avtar Singh, Raman Bakshi
Founded- 2020
Website- thebeautysailor.com
The Beauty Sailor - About
The Beauty Sailor is a company that believes in empowering individual beauty with affordable, high-quality skincare. They celebrate uniqueness and aim to redefine beauty as a core part of well-being, all while delivering happy customer testimonials from various parts of the globe.
The Essence of Health and Vitality in One Place: Sailing through the ocean of active and natural ingredients, The Beauty Sailor has brought the best of the best products to give your skin the luxury it deserves. Creating the Best in Class Skin, Hair, and Body Care Products for Beauty has adapted quickly over the 21st century, and they, with adventure at their core, attempt to chart the course of perfect skin care solutions compatible with times. The company aims to become a one-stop shop of products to quench your skin’s every need.
The Beauty Sailor - Industry
The global Beauty and Personal Care market is valued at $571 billion in 2023. The beauty and personal care market will hit a jaw-dropping market size of $716.6 billion by 2025. The US cosmetic market is worth a staggering $62.46 billion.
India's Cosmetics Products Market is projected to grow at a CAGR of 4.23% during the forecast period 2020 - 2025.
So, keeping the market size and requirements of necessary personal care products, the company has expanded its product range to:
- Skin Care
- Hair Care
- Body Care
- Face Care
- Gift Packs, Combo, and Regime bundles
The Beauty Sailor - Founders
The Beauty Sailor was founded by Mr. Avtar Singh and Ms. Raman Bakshi in September 2020 and established its first corporate office in January 2021 in Mohali, Punjab. Empowering more than 100+ people directly and indirectly, the company aims to provide a healthy and cheerful platform to grow one and all participants of its journey.
Avtar Singh
With an experience of more than 15 years in the corporate world, Mr. Avtar Singh is the visionary behind Abbey Edge. He started his career with Leading Bank in Delhi and built his expertise in Business Development, Marketing, and Customer Relationship Management for an exemplary contribution to the firm. In 2012, he founded the first pioneering venture in the real estate market of the region. His direction and vision for the firm could orient it to aim for the pinnacle of success and be the mother company of Abbey Edge India Pvt Ltd, which is oriented
towards the same goal.
Raman Bakshi
A firm believer in team spirit and the power of coordination, Ms. Raman Bakshi is a dynamic leader and loving mentor of the AEIPL team with 12 years of valuable corporate experience. Her confidence in the creative expression of her team allows each team member to unleash their full potential. She believes in ‘ideas over hierarchy’ and takes pride in the self-sufficiency of her team. Strongly backed by her team, Ms. Bakshi aims to take AEIPL to the pinnacle of success and redefine the accessibility of good quality products from just a small class to a wider market.
The Beauty Sailor - Startup Story
As users, founders Mr. Avtar Singh and Ms. Raman Kaur always quest for premium and luxury skin care products in India, which were more expensive and more of them were non-effective at the same time. So they decided to make products to bridge the gap between Premium Quality Skincare and Affordability, made with Active and Natural Ingredients Products in India, keeping all skin and hair-related major concerns in mind according to the changing weather conditions in India.
The Beauty Sailor - Products/Services
The Beauty Sailor creates products to cater to the needs of everyone. In the era where chemicals have become part of every small thing owned and used, The Beauty Sailor makes products with nature in mind. They use nature-derived ingredients as well as active ingredients to balance all basic and advanced requirements of today’s skin, body, and hair needs, which are also parabens-free and sustainable to make sure that products are as gentle on the skin as on nature. None of its products are tested on animals.
The product range is:
- Skin Care
- Hair Care
- Body Care
- Face Care
- Gift Packs, Combos, and Regimes
The Beauty Sailor - Vision and Mission
We all have different and unique souls. While we acknowledge the uniqueness of our inside, why keep our outer shield limited to the common? says Raman Bakshi, Founder & Chief Operating Officer, The Beauty Sailor
Vision: Established to celebrate the oneness of the entire YOU, The Beauty Sailor strive to become a loyal and royal partner of customers' magnificent skin, body, and hair. Its vision is to provide customers with sustainable products specifically designed to enhance the beauty that is already there.
Mission: With its pioneering technology and scientifically proven manufacturing processes, the company aims to create skin, body, and hair care products that resonate with the modern generation. With its experience and expertise, the company aims to design products that shatter one self's boundaries, enhance the beauty already there, and push them to the cutting edge. The team of The Beauty Sailor is passionate about delivering the best and satisfying the different needs of its customers. Making customers' shopping experiences hassle-free and blissful remains one of its prime concerns.
The Beauty Sailor - Name, Tagline, and Logo
In the ocean of beauty, where there are uncounted natural and active ingredients available, The Beauty Sailor tried to dive into this ocean and try to sail customers with the best out of the best ingredients to make premium quality products. That's how “The Beauty Sailor” name was chosen by its founders. All products are suitable for all age groups, all skin types, and all genders.
Tagline: Assured Quality
The Beauty Sailor - Business and Revenue Model
The Beauty Sailor is a Mohali, Punjab-based eCommerce company, serving the skincare industry on B2B and D2C models, whose revenue model is based on the offers available on different D2C platforms (Amazon, Flipkart, Nykaa, Myntra, Purplle, and others), with its wide range of skin, hair, and body care products. The company has had more than 1 Lac+ happy customers within 2 years of the journey, and the countdown is running and so on.
The Beauty Sailor - Customer Retention Strategy
Product quality is its core strength; with more than 55% repeat customers, the company always offers attractive discounts, and one-to-one customer attention and service make the company stand by the time.
The products are India and US FDA Certified, Dermatological Tested, and free from parabens, silicon, and sulfates (DMDM, LLP, TEA, and DEA). None of the products are tested on animals.
The Beauty Sailor - Challenges Faced
Every new company faces challenges and hurdles in its starting journey, and The Beauty Sailor was not shielded from them. Being new to the online market, some strategies did not work according to their vision. The core team realized it needed to rephrase the marketing strategy and come up with strong and tested strategies. As a result, the company could see itself rooting its feet in this industry. Now, they are coming up with online and offline stores with multiple hair, skin, and body care ranges to reach the maximum number of customers.
The Beauty Sailor - Great Initiative
Mission 1 Crore Green Hands: The Beauty Sailor always thrive on making choices that are good for its consumers as well as the environment. With this vision in mind, the company makes products that are free from toxins and devoid of animal testing. With customers' help, The Beauty Sailor now targets to plant 1 crore trees that will improve air quality, soil quality, and even groundwater levels.
The Beauty Sailor - Competitors
Being in a growing market, The Beauty Sailor also faces direct and indirect competition from some of the existing companies and big players in the market. Amway India, Vichy, and Bath & Body Works are some of them.
The Beauty Sailor - Tools Used
• Payment Gateway- Razorpay, PayUmoney
• EOS - Easycom
• Hosting- AWS
• Graphics Designing- Canva, Coral Draw
The Beauty Sailor - Recognition and Achievements
The Beauty Sailor was awarded the “Industry Leader Award 2022”
FAQs
Who are the founders of The Beauty Sailor?
The Beauty Sailor was founded by Mr. Avtar Singh and Ms. Raman Bakshi in September 2020.
Where is the headquarters of The Beauty Sailor?
The Beauty Sailor has its headquarters in Mohali, Punjab, India.
What products does The Beauty Sailor offer?
The product range of The Beauty Sailor includes:
- Skin Care
- Hair Care
- Body Care
- Face Care
- Gift Packs, Combos, and Regimes
