Ferns N Petals Success Story
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Your anniversary is around the corner and you don't know what to gift your wife? Valentine's Day is approaching soon and roses are compulsory to make your girl happy? "I want to give mom a customized photo frame on her birthday."
Here's the solution to all the problems!
Ferns N Petals is India's largest gifts and flower retailer and it is also one among the largest flower retailers in the entire world with a network of more than 320 outlets. The company is trusted by millions of people scattered all over India and abroad. Read the Ferns N Petals success story below.
Ferns N Petals - Company Highlights
- Startup Name-Ferns N Petals
- Headquarters-New Delhi, Delhi, India
- Sector-Gifts and Online Shopping
- Founder-Vikaas Gutgutia
- Founded-March 2, 1994
- Website-fnp.com
Ferns N Petals - About
Ferns N Petals is a Delhi-based company. It has got classic and innovative gift ideas for all sorts of festivals and occasions like anniversaries, birthdays, etc. In India, it is the number one choice for all people.
Ferns N Petals - Startup Story
In the beginning, it was a dream for Vikaas to start the flower business. He crossed a number of hurdles in order to gain the place he acquired today. Vikaas was from a small village of Bihar and for his higher studies, he shifted to Kolkata soon after his Class 10th got completed. His uncle had a flower business at Kolkata so after his college hours, he used to work every day with his uncle. Vikaas never dreamt of becoming an entrepreneur. But it was all about life and destiny.
The first Ferns N Petals shop came into existence when he borrowed an amount of 2.5 lakhs from his friend. During that time, there were only 4 employees and he didn't even witness much profit as the footpath and the street florists dominated the floral industry during that period. He got a bit demotivated. Still, he took care of everything by not losing hopes and created an end to end business process. Sources say that profits were visible after 2001.
Ferns N Petals - Founder and Team
Vikaas Gutgutia is the Founder and the Managing Director of the company Ferns N Petals. He is initially from Bihar and came to Kolkata to complete his higher secondary from National High School, Kolkata and pursued a bachelor's degree in commerce from the Bhawanipur Education Society College. In 2013, he received the Best Online Retailer of the Year hosted by Asia Retail Congress
Vikaas Gutgutia, Founder & Managing Director, Ferns N Petals
Ferns N Petals - Tagline, Slogan and Logo
The tagline of the company is, 'Flowers, anywhere anytime'.
Ferns N Petals - Business Model
The business model is very simple here. The company sells various combinations of flowers along with cards, chocolates, frames and many more customized gifts. It provides offers to the consumers on special occasions.
Ferns N Petals - Revenue Model
Marketing and Promotion are the two biggest weapons for the raising of revenue. The arrival of the big days like Valentine's Day, Promise Day, Kiss Day, Teddy Day, Hug Day, Chocolate Day brings great offers along with them. People get encouraged to buy small and exquisite gifts for their dear ones with the help of social media where marketing and promotion are playing a great role. On such days the company provides special coupons to the consumers to gain attention and create a good customer base. Timely delivery is important too. It helps to create a place for trust among the heart of the buyers to come and shop again.
Ferns N Petals - Growth
Ferns N Petals reported a Rs 360 turnover in 2019 and is expecting around 30% growth every year.
Ferns N Petals - Competitors
The top competitors of the company are Flower Gifts Shop, Lazybite and My Flowers.
Flower Gifts Shop is one of the top competitors of Ferns N Petals. It is headquartered at Kolkata, West Bengal, India and was founded in 2013. It competes in the Luxury Goods field.
Lazybite is perceived as one of the top competitors of Ferns N Petals. It is headquartered at New Delhi, Delhi, India and was founded in 2012. It operates in the Frozen, Prepared and Baked Goods sector.
My Flowers is the top #3 competitor of Ferns N Petals. It is headquartered at Chandigarh, Haryana, India and was founded in 2015. It competes in the Recreational Services industry.
Ferns N Petals - Future Plans
The company is willing to expand its core base. It is willing to open a chain of wedding hotels and is no longer willing to stick only with its gifting, flower and wedding decor business.
