Twilio Success Story
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Cloud communications are Internet-based voice and data communications where telecommunications applications, switching and storage are hosted by a third-party outside of the organization using them, and they are accessed over the public Internet.
Twilio is an American cloud communications platform as a service company based in San Francisco, California. Twilio allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.
Twilio - Company Highlights
- Startup Name-Twilio Inc.
- Headquarters-San Francisco, United States
- Industry-Cloud Computing, Software
- Founded-2008
- Founders-Jeff Lawson, Evan Cooke, and John Wolthuis
- Area Served-Worldwide
- Website-www.twilio.com
Twilio - About and How it Works?
Twilio Inc. develops and publishes internet infrastructure solutions. The Company offers cloud computing platform to allow web developers to integrate phone calls, internet protocol voice communications, and text messages into web, mobile, and phone applications. Twilio serves customers worldwide.
The company serves as a communications platform as a service company that allows software developers to integrate messaging and communications functionality into existing or new applications via application programming interfaces, or APIs, and software development kits, or SDKs.
The firm's Programmable Communications Cloud addresses several use cases, including Programmable Voice to make and receive phone calls, Programmable Messaging for SMS and MMS delivery, and Programmable Video that allows developers to embed video functionality in mobile and web applications.
Twilio - Recent News
As of November 2020, Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This transaction is valued at approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash free, debt free basis.
Twilio - Logo and its Meaning
Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance.
Twilio - Founder and History
Twilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis and was originally based in both Seattle, Washington, and San Francisco, California.
Jeff Lawson, an engineer from Michigan, was tired of dealing with the expensive contracts and equipment associated with his companies’ telecommunications operations. He dreamed of being able to add communications into his businesses’ workflow in the same way he could add code to his software – specifically, enabling app developers to embed voice into their applications. In 2007, he met with twenty angel investors and venture capitalists, none of whom bought into his vision.
He forged ahead anyway, partnering with Evan Cooke and John Wolthuis to form a firm shortly after the financial crisis hit in 2008: Twilio. The company allowed clients’ developers to embed voice, video, messaging, and authentication directly into applications. They turned the service into a platform, and despite initial competition, the apps based on it began to achieve significant success.
Twilio's first major press coverage, in November 2008, was the result of an application built by Jeff Lawson to rickroll people, which investor Dave McClure used on TechCrunch founder and editor Michael Arrington as a prank. A few days later on November 20, 2008, the company launched Twilio Voice, an API to make and receive phone calls completely hosted in the cloud. Twilio's text messaging API was released in February 2010, and SMS shortcodes were released in public beta in July 2011.
Twilio - Mission
Twilio's mission is to fuel the future of communications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry from emerging leaders to the world's largest organizations to reinvent how companies engage with their customers.
Twilio - Business Model
Twilio gets paid a small fee every time one of its APIs is employed. Twilio has a niche market business model, serving a specialized customer segment. Its products target companies that want to embed telecommunications features into applications. Twilio’s main channel is its direct sales force, through which it acquires new customers. It also markets its offerings through its website.
Twilio - Revenue and Growth
“Our performance in the third quarter is further evidence that Twilio's platform provides three things that every company needs today — digital communications, software agility, and cloud scale.”
Twilio - Funding and Investors
Twilio has raised a total of $236.2M in funding over 10 rounds. Their latest funding was raised on Mar 8, 2017 from a Undisclosed round. Twilio is funded by 24 investors. K2 Global and Victor Koch are the most recent investors.
Twilio - Acquisitions
Twilio has acquired 8 organizations. Their most recent acquisition was Segment on Oct 12, 2020. They acquired Segment for $3.2B.
Twilio - Challenges Faced
In its early months of development, the San Francisco-based cloud communications company, founded in 2007, was comprised of…well, mostly co-founders, as you’d expect.
According to Twilio’s chief executive officer and co-founder, Jeff Lawson, he faced the same problem every successful startup will eventually have to face: disconnection from his customers.
“When you first start a company there are so many things that you intrinsically understand because you know all the customers, all the technology, everything, the longer we ran the company the more specialized the employees got and there was a disconnect between the customers and some of the employees.”
Twilio - Future Plans
"Twilio builds leading engineering teams around the world by giving ownership, agency, and exciting challenges to the most talented engineers." — Chee Chew, Chief Product Officer, Twilio
The Covid-19 disruption has helped Twilio grow in new areas such as telehealth and online education. Meanwhile, its pandemic-hit dining and ride-sharing markets are starting to improve.
A diversified customer base has helped Twilio during the pandemic. The company is spending more on back-office processes, sales and marketing to target new opportunities.
Twilio - FAQs
What does Twilio do?
Twilio Inc. develops and publishes internet infrastructure solutions. The Company offers cloud computing platform to allow web developers to integrate phone calls, internet protocol voice communications, and text messages into web, mobile, and phone applications.
Who founded Twilio ?
Twilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis.
Who is the CEO of Twilio?
Jeff Lawson is the current CEO of Twilio.
